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New world success looks much like old world success
John Hallward discusses how he feels brand success is still about stirring emotions in people.
In this new world where change is the only constant, we have the perfect storm with changes in:
Brand Management
Advertising
Much of the change in this new world is beyond our control. But, brand success does still lie in the hands of brand owners. Brand success is still about stirring emotions in people, and not about the executional means to reach them. -
Honesty and integrity: Is this the edge businesses need in a stagnant economy?
In our Financial Statement blog, Victoria Clarke of Ipsos Loyalty talks about how honesty and integrity could be the key to competitive edge for businesses.
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Key trends in Big Data and the opportunity this provides for the Market Research industry
Financial Statement blog: Charles Adriaenssens asks how our industry should approach Big Data and incorporate it into its offer.
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Halifax Money Matters Survey: May 2013
In the week that a study by ONS reported that Britain has fallen down an international economic wellbeing league, our survey for the Halifax has provided further evidence of the extent to which British households are feeling the pinch.
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The housing market: what the public thinks
The Financial Statement blog: Ben Marshall writes up findings from our latest housing market confidence survey for the Halifax Building Society.
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Peer to Peer lending: a growing financial service you won't find on the high street
Many consumers are still unaware of peer to peer lending but recent research by Ipsos would suggest that these online based lenders are a growing competitor of high street banks.
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Growth in online shopping among Scots
A new survey shows that almost a third of Scots (31%) do more online shopping now than they did a year ago.
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Corporate Social Responsibility research for UNICEF
New research for UNICEF by Ipsos shows more than two-thirds of UK businesses think responsibilities to children will become more important over the next five years.
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Britons are the world's most international diners
A new study announced by Ipsos reveals that the British are the world's most internationally-minded when it comes to home dining preferences.
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Making Sense... of Motherhood
In this edition of the Ipsos Marketing newsletter, we bring you a collection of thought pieces on motherhood and how understanding this life changing moment is a key opportunity for brands and for business.