Making Sense... of Motherhood
In this edition of the Ipsos Marketing newsletter, we bring you a collection of thought pieces on motherhood and how understanding this life changing moment is a key opportunity for brands and for business.
Welcome to the latest edition of Making Sense.
Our newsletter regularly bring you a collection of thought pieces on themes which are relevant to our times, the trends that affect your industries and insights into our global world.
In this special Motherhood edition:
- Which media matters most in modern motherhood?
- 'Mum' is not universal:
- I am yours, you are mine:
- The changing game: How do first time mothers make their product choices:
- Here come the boys:
- Baby Puree, wet wipes and a double shot of espresso please!
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