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Ipsos Marketing - Global Consumer Views
Ipsos Marketing study: At least 80% of global consumers indicated that store brands are the same as or better than national brands on many dimensions.
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People slowly embracing shopping bag schemes
Retailers are improving the public's attitudes towards the reduction of free plastic bags, but need to shatter shoppers' misconceptions of their motives
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Knowledge Transfer
Times are tough. Resources are tight. In this economy, marketers are under increasing pressure to do more with less. Scrutinizing your advertising--and advertising research budget--invariably leads to discussions around multinational ad transferability. Before you make a decision to extend or adjust, consider these strategies to ensure that transferability isn't just possible -but probable.
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New study reveals banking crisis has reduced trust in all businesses
Trust in business has plummeted by 13 percentage points among younger generation according to the annual Business Ethics Survey conducted by Ipsos for the Institute of Business Ethics (IBE) and energy company Centrica.
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Getting the Basics Right? - Customer Service in Britain today
For the third consecutive year, customer service is the top issue people take into account when judging a company (it overtook quality of products/services and honesty/integrity in 2007 and has remained in pole position since).
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Understanding the views of the end user of goods and services across a range of sectors
Ipsos conducted a telephone survey with a representative sample of 1,013 adults in Great Britain to understand the views of the end user of goods and services across a range of sectors, both public and private, and how these vary depending on the sector.
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Voters not ready for spending cuts
50% of people do not believe there is a need to cut spending on public services in order to pay off the national debt, an Ipsos poll commisioned by the RSA suggests.
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For Four Too
Jamie Robertson, sponsorship expert at Ipsos, on the fight for the top 4 Premier Football League places and the ramifications for their sponsors.
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Can You Hear Me
Corporate reputation should be an integral part of your marketing strategy - ignore it and your brand voice runs the risk of not being heard.