Getting the Basics Right? - Customer Service in Britain today
For the third consecutive year, customer service is the top issue people take into account when judging a company (it overtook quality of products/services and honesty/integrity in 2007 and has remained in pole position since).
For the third consecutive year, customer service is the top issue people take into account when judging a company (it overtook quality of products/services and honesty/integrity in 2007 and has remained in pole position since).
Furthermore two-thirds of British consumers agree that good customer service is usually more important to them than low prices. This isn't to say the consumers haven't been taking more account of pricing in a recession - they have - but the importance of getting the basics right day in, day out, remains.
