For Four Too
Jamie Robertson, sponsorship expert at Ipsos, on the fight for the top 4 Premier Football League places and the ramifications for their sponsors.
During this closed season most of the discussion in pubs and the back pages of the newspapers, The Ashes aside, has been about who can break into the top four of the Premier League. The obvious contenders are Spurs, Aston Villa, Everton and of course everyone's favourite to do so, Manchester City, buoyant after their relatively recent takeover.
City fans won't be the only people willing their side to break the stranglehold of Manchester United, Chelsea, Liverpool and Arsenal. Etihad, their principal sponsor, will also be hoping that the column inches and coverage generated by the takeover and transfer dealings will be replaced by free flowing football which not only makes them good to watch for the neutral but propels them up the league.
