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Redefining Gender - the Changing Role of Women at work, home and as consumers
This piece of work provides an overview of the changes in women's role in the workplace and within the home, highlighting existing challenges and what is being done to close the gender gap. The report also includes a section on marketing and digital, looking at what brands need to do to successfully target today's woman.
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Forging a New Frontier - Trends in Financial Services
This report focuses on personal finance, looking at the growth of the sector in BRIC markets, changing attitudes towards debt, rise of P2P lending, the impact of the latest tech innovations on banking and how financial services providers can regain consumers' trust in the West.
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Driving to the Future: Trends in the Automotive Industry
This report shows how consumer purchase decision and driving experience is changing and what that means for auto manufacturers.
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Drinking to the Future - Trends in the Spirits Industry
This piece of work looks at:
- The global context: emerging markets are becoming key markets for the spirits industry, as consumption of spirits (especially of imported brands) is growing rapidly.
- Key trends that are shaping the spirits industry around innovation, premiumisation and marketing, including social media.
- Potential challenges: prospect of increased regulation in key markets, potential law involving minimum cost of 45p per unit in England and Wales. -
Connected Health - Trends in the Mobile Health Industry
This presentation looks at key trends that are shaping the mobile health industry; how mobile health can help tackle some of the current challenges faced by the healthcare industry; and implications and opportunities for businesses and public organisations.
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The Women Problem
Mumsnet, the UK's largest website for parents, and Ipsos, have published `The Women Problem', an in-depth study into women voters and who's winning the battle for their vote.
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Rt Hon William Hague MP takes top spot as "most impressive parliamentarian"
The latest installment of Ipsos's long-running survey of MPs finds William Hague topping the charts as the most impressive British politician.
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Conservatives are happier with the direction of their party than Labour and Liberal Democrats
Ipsos's latest poll shows that Conservative supporters are happier with the direction of their party than Labour or Liberal Democrat supporters are with their parties
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The State of the State 2013
Deloitte commissioned Ipsos to conduct research among local public service leaders, as part of compiling the evidence base for its new report, The State of the State 2013.
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Labour lead of three points as Miliband's personal ratings fall to lowest ever
The latest Political Monitor shows a softening in Labour's lead to just three points over the Conservatives. Meanwhile, Ed Miliband's personal ratings continue their downward trend over the year.