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Organisational responses to COVID-19 based on the Forces of CX
The way organisations have responded to customers and employees has been a true sign of their culture and ability to adapt. These articles examine how some of the world’s biggest brands have acted in the months since the pandemic began, and how your brand’s consumer response can be on-point, based on the Ipsos Forces of CX: A human-centric framework to help organisations better design and deliver customer experience.
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The Forces of CX: Certainty
Here are three examples of brands delivering on the values of our CX Forces during the COVID-19 outbreak, providing practical examples showing how it is possible to build emotional connection with your customers.
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The Forces of CX: Fair Treatment
Here are three examples of brands delivering on the values of our Forces of Customer Experience during the COVID-19 outbreak, showing how it is possible to build emotional connection with your customers.
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New survey shows reduction in confidence in Government's Coronavirus response
A new survey by Ipsos on behalf of King's College London's Policy Institute has produced new findings on people's reaction to the easing of lockdown.
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Who do Scots trust to provide information on coronavirus?
Ipsos polling for Scottish Government sheds light on who the public trust to provide information on Coronavirus.
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Majority of Brits support the reunification of child refugees with family already in the UK
4 in 5 agree a child should be able to reunite with a parent already living in the UK.
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BBC most trustworthy for information about the Coronavirus pandemic
Of those who had heard news about the Coronavirus pandemic in the last 7 days, 48% said they feel the BBC is most trustworthy for information about the Coronavirus pandemic. Almost 1 in 10 adults (8%) said Sky News followed by 7% who said ITV News.
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BBC most trusted news source 2020
Of those adults that follow the news, 62% say that they are most likely to turn to the BBC for news that they trust the most, followed by almost 1 in 10 (8%) saying they would turn to Sky News and 5% saying ITV.
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Ipsos Research Highlights - 22 May 2020
This week's Ipsos Research Highlights features how the public feel about the recent Government communications, how we feel about life after lockdown, and our sixth edition of Signals exploring the pandemic globally.
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Lockdown TV: VOD provides a platform for viewers to live vicariously
To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.