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Oscar Wilde and media buying
Andrew Green, global head of audience measurement for Ipsos Connect, echoes Oscar Wilde in his latest blog on The Picture of What You Should Pay.
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Satisfaction With The Chancellor since 1976
Q Can you tell me whether you are satisfied or dissatisfied with the way ... is doing his job as Chancellor of the Exchequer?
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Response to the British Polling Council general election inquiry
Ben Page, Chief Executive of Ipsos, responds to the British Polling Council inquiry into the 2015 general election polls.
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7 out of 10 Britons use a Smartphone to access the Internet
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Half think David Cameron should resign as Prime Minister if Britain votes to leave the EU
As David Cameron continues to campaign for Britain to stay in the European Union Ipsos's Political Monitor finds that almost half of the public believes he should step down from being Prime Minister if the British people choose Brexit on 23 June.
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George Osborne's satisfaction ratings equal his worst ever following budget
One week following George Osborne's budget announcement, Ipsos's new Political Monitor shows the Chancellor's satisfaction ratings have fallen compared to last month.
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State of play in Scotland
While the SNP looks likely to win the election, all the parties have much to play for, says Mark Diffley in Holyrood Magazine.
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Ipsos Views: Big Data: A Guided Tour
Big Data can be hard to pin down - a little mysterious, even. In this Ipsos Views white paper, Rich Timpone, Senior Vice President at the Ipsos Science Centre, gives us a guided tour of Big Data.
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Six mega trends in TV
From real-time optimisation, to storylines that progress across different screens, Ipsos Connect's Beckie Goodfield in Mediatel examines the game-changing developments for TV and its advertising.
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Finding the Hidden Purse Strings
Lucy Neiland from the Ethnography Centre of Excellence highlights the importance of building better relationships to retain customer loyalty.