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Young Investors – risk takers or cautious consumers?
Ipsos Research Assistant, Matt Franks, investigates the investment products that young investors favour and whether they are more risk assertive than previous generations.
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The Power of You: Why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
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The Perils of Perception 2020: Global study explores how wrong people are about the causes of death
Ipsos’ latest Perils of Perception study highlights public misperceptions about the proportion of people who die from diseases, violence, transport injuries and other causes.
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Next Episode: the opportunity for podcasts
Our latest thought piece, Next Episode: The Opportunity for Podcasts, explores the opportunities for podcasts in a rapidly changing media environment.
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
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The 2019 General Election: a retrospective
Lucy Thompson reports from "Election 2019: The Brexit Campaign”, the latest retrospective in a series of political communications events, of which one has been held after every UK General Election since 1979.
Behaviour and Social Change Hub
Designing and evaluating policy, programmes, interventions & communications.
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The evolution of shopper behaviour in 2020
In this changing world, retailers need to adapt to remain relevant and competitive. In this new Ipsos paper, we explore five changes the world of retail is experiencing and their implications for business today.