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The Secret to Unleashing a Disruptive Brand? Stop Being a Victim
This report explores how to survive in a transforming market and handle the changes disruption brings.
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Bringing the public along on the health tech revolution
Kate Duxbury reflects on the initial code of conduct for data driven health and care technology.
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From products to experiences: Why Customer Experience matters in CPG
It's not new to suggest digitisation has changed the makeup of the retail industry and, in extension, how retail experiences are judged. However, the digital economy also presents new opportunities for consumer packaged goods manufacturers to bypass retailers entirely. Can the revolution in the CPG supply chain mean an evolution of customer experience?
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Focus group consultation - Introducing ‘opt-out’ consent for organ and tissue donation in England
Ipsos qualitative research with the public to seek their views on the best ways to implement the move to opt-out.
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In-app advertising drives strong connection and conversion with users
A new report by Ipsos, commissioned by Google, investigates the potential of mobile apps and websites as an effective advertising channel.
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Instagram’s Impact on Canadian Businesses
As Instagram continues to grow, we explored the critical role the platform is playing for Canada’s Small and Medium-Sized Businesses (SMBs).
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Love Island's Success: A Tale of Cultural Tension
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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2 in 3 adults in Britain use social media
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Advertising During the World Cup: The Benefits of Emotion
The New York Times revealed that FIFA are expecting to generate $6.1bn in revenue, which is up $1.3bn from last year; cementing this year’s tournament as the biggest sporting spectacle of all time.
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Infrastructure fit for the future
The National Infrastructure Commission (NIC) commissioned Ipsos to conduct mixed-methods research on the challenges facing UK infrastructure in a range of areas: waste, digital communications, water, flooding, energy and transport.