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Are targeted TV ads smart?
Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future?
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The world of media research in 2012
The latest innovation in Media research enables us to obtain a clear picture of the true behaviour of today's listeners, consumers, readers and others.
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Make sustainability the icing on your products' cake
With the likes of Unilever and P&G putting sustainability at the heart of what they do, brands have to start planning for the future now, write Jonathan Weeks and Laura Furniss in Brand Republic.
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The changing face of media consumption
UK consumers are increasingly moving away from purchasing physical products and instead turning to the internet, write Gavin Sugden and Tom Cross in Brand Republic.
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Media Research: Reasons to be cheerful
In a year sandwiched between the General Election and the Olympics, what has 2011 meant for the media research industry? If the research showcased at this year's Media Research Group (MRG) Conference is anything to go by, then it has been a year of experimentation and change.
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BBC Shopping Experience
The BBC's Panorama programme commissioned Ipsos to conduct research among consumers into their supermarket shopping experience.
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A white or a blue Christmas?
This year, only one in five shoppers are leaving their Christmas shopping until December, write Neil Valentine and Jennifer Fisher of Ipsos Marketing in Brand Republic.
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The Imperatives for Customer Loyalty 2011
An update on our annual study into the state and nature of consumer loyalty in Britain, following consumer behaviour and attitudes from the depths of recession to the pale green shoots of recovery.
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Buying British Food
Supporting the local economy is a driver for buying British food, according to new Ipsos research.
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Ipsos MediaCT Moves Mobile into the Mainstream
Ipsos MediaCT is bringing mobile into mainstream market research with the launch of Mobi-Vision, a research tool to enable clients to capture insights in real time via smartphones.