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Digitally ever after
Tara Beard-Knowland Director at Ipsos ASI talks in Campaign about what makes the best (and worst) digital and social campaigns. Great digital and social campaigns don't just happen.
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The Sun Always Shines (on the National Readership Survey)
Using the new NRS data Dawn Collis discusses what impact the new release of the Sunday edition of the Sun has on readership.
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Ain't got the time, ain't got the money
Money and time are always at a premium, but it's important to think about the future and engage with social media, writes Tara Beard-Knowland from Ipsos ASI in Brand Republic.
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InteracTVity
The rise of social media has made watching television a social activity for many people. MediaCT investigates how this interactivity has influenced viewing behaviour as well as how it has been used to engage with viewers by the media.
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RAJAR Quarter 2, 2012 - Radio Joins the Online Community
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
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From hi-fi to wi-fi: the growth of digital radio
The new RAJAR release spark John Carroll to speak about the rise of radio and it's continued growth in his newest MediaWeek blog.
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Will Olympics Inspire a Social Generation?
Gavin Sugden talks about social media and the olympic games.
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Thinking Reputation - August 2012
The Ipsos Reputation Centre has published the latest edition of Thinking Reputation. This edition includes views and updates on our latest research findings.
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Better Measurement for Stronger Brands
When we combine market effects with attitudinal measures, we can build stronger brand relationships and more importantly, achieve a better business result.
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Ipsos MediaCT Tech Tracker
Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.