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Thinking Reputation - August 2012
The Ipsos Reputation Centre has published the latest edition of Thinking Reputation. This edition includes views and updates on our latest research findings.
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Better Measurement for Stronger Brands
When we combine market effects with attitudinal measures, we can build stronger brand relationships and more importantly, achieve a better business result.
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Ipsos MediaCT Tech Tracker
Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.
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Rethinking Ad Development
Ipsos shares our advertising experience on how consumer insight can aid the early stages of creative development, and help support creativity without the risk of "failure".
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Ipsos survey on television picture quality
An Ipsos survey for AV Forums reveals that half (51%) of Britain's television owners don't make any adjustments to their TV picture after purchasing their set.
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Making the most of Euro 2012 sponsorship
With all the buzz around the London Olympics it's important not to forget about the opportunities around Euro 2012, writes Jamie Robertson in Brand Republic.
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Latest Radio Audience Figures Released
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
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Probability Modelling
In this latest Bite Sized White Paper, Trevor Sharot from Ipsos MediaCT explores the origins of probability Modelling and its applications in media research today.
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The Flow of the Online Radio Stream
Radio expert Andy Haylett tells us why he thinks the real driver of growth for digital radio going forward is online.
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Reading between the lines
Whilst declining circulations and readership for newspapers and magazines are widely and regularly reported, one in ten (9%) have viewed a newspaper or magazine via tablet, e-reader or app in the last 12 months.