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Building reputation in 2023: the link between corporate reputation and business efficiency
Drawing on new data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.
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A Woman's Worth: How better portrayal is good for business
It would seem the women’s movement has been running to stand still. In the first volume of Ipsos and Effie UK's Dynamic Effectiveness reports, we demonstrate the commercial upside for showing a woman’s worth.
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Missed Opportunities in Women's World Cup 2023 Advertising
Ipsos researcher and Fulham FC left back, Tia Foreman, explores the effectiveness of the 2023 Women's World Cup advertising and how brands can make the most of their sponsorship.
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ESG – a time for leadership, focus and communication, but above all action
Concluding from the latest Ipsos ESG Council report, it's increasingly clear ESG's role as an agent for positive change.
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Doing Well by Doing Good: Resilience, Risk and the Reputation Value of ESG
ESG creates opportunity, in particular, it helps to drive innovation. Its ‘sustainability lens’ forces businesses to think critically about the long-term value they create, and to identify new trends, business opportunities and partnerships. More broadly, ESG is an increasingly powerful tool to strengthen corporate reputations.
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Be Distinctive. Everywhere.
New report from Ipsos and Jones Knowles Ritchie unpacks the importance of brand distinctiveness in today's world.
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Embrace the Perma Crisis: Empathy and pragmatism as tools for advertising effectiveness
New Effie UK report, in partnership with Ipsos, reveals that crisis can be a catalyst for growth at home and away.
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Making Belonging Joyful: Inclusive representation in advertising to grow brands
Entertainment, joy, and brand consistency make Virgin Atlantic’s ‘See The World Differently’ Ipsos' ad of 2022 for the UK.
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These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos
Ipsos analysed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.