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Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
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NHS, the economy, inflation and immigration set to be biggest election issues
The May 2024 Ipsos Issues Index shows that the NHS, with a rise in concern of 6 percentage points, has returned as the biggest issue facing Britain.
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Ipsos Equalities Index 2024: More than a quarter of Gen Z men think efforts to promote equality have gone too far
The 2024 edition of the Ipsos Equalities Index finds 27% of Generation Z men across 29 countries think efforts to promote equality for all groups of people have gone too far.
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Economy still seen as the most important issue facing Britain
The April 2024 Ipsos Issues Index reveals little change in the top issues facing the country, despite a drop in public mentions of the NHS.
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Public consider the economy and NHS as top two issues facing the country
The economy and NHS are the top concerns for Britons according to the March 2024 Ipsos Issues Index.
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Bridging the Ethnicity Gap in Clinical Trial Participation: Education and tailored communications needed
Creating more supportive environments for a diverse range of individuals to participate in clinical trials is a critical step in achieving health equity. Getting a clear view of how people currently think about clinical trials can help us identify what steps need to be taken to make this a reality.
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State of the Nation
Ipsos takes the nation's pulse with polling trends on the public's economic optimism (or pessimism), the direction of the country, the impact of Brexit and the most important issues facing Britain.
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Latest UK Opinion Polls: Government approval recent changes
Ipsos publishes the latest results of UK opinion polls and voting intention - updated 7 March 2024.
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Public Affairs International Women's Day Project Showcase
Public Affairs mark International Women's Day with 6 interviews on 6 key projects that have a gender element.
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Most Britons think the worst of the cost of living crisis is still to come
But the number of Britons who think the crisis has reached its peak is increasing, according to the Ipsos February 2024 Political Monitor