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Newsbrands need to harness VR to keep pace with digital life
News organisations shouldn't wait for YouTube to take over the Virtual Reality space, writes Neil Stevenson, Research Manager, Ipsos Connect in Mediatel.
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Boiling the Frog
Andrew Green, Global Head of Audience Solutions at Ipsos Connect, blogs on the inexorable rise of Ad blocking.
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Ipsos Research Highlights - April 2016
Ipsos's research highlights for April 2016 features the doctors' first all out strike, the government's falling popularity and the Queen is still as popular as ever.
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The Connected Consumer: Global Village Technology
In their latest thought piece Ipsos MediaCT investigates attitudes towards technology and how they differ according to country.
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Attitudes to Interchange Fees
Retailers in Europe believe American Express and Diners Club should be treated in the same way as Visa, MasterCard and domestic schemes in the EU-proposed legislation on Interchange
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Newstalgia: an aching for things in print
In his latest blog John Carroll from Ipsos MediaCT talks about why he decided to stop reading his Sunday paper on a tablet and move back to a paper copy.
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Redefining Luxury - Trends in the Luxury Industry
This research report looks at the changing definition of luxury, the new luxury consumers, the rise of online shopping among luxury consumers and two key trends shaping the luxury world: personalisation and emotional experiences.
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Business Elite - Global Snapshot
Key insights from the Business Elite survey on nearly 1.3 million of the most senior executives in medium and large companies.
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Of mascara and make-believe
Jo Lee, Research Manager at Ipsos ASI looks at how make-up brands have to walk a fine line when advertising to avoid falling foul of ASA's guidelines.
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The Scarring of the British Shopper
Research shows that the current turbulent economic times could be significantly altering the mindset of British shoppers, writes Dr Tim Denison of Ipsos Retail Performance.