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The Perils of Perception 2020: Global study explores how wrong people are about the causes of death
Ipsos’ latest Perils of Perception study highlights public misperceptions about the proportion of people who die from diseases, violence, transport injuries and other causes.
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Next Episode: the opportunity for podcasts
Our latest thought piece, Next Episode: The Opportunity for Podcasts, explores the opportunities for podcasts in a rapidly changing media environment.
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
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The 2019 General Election: a retrospective
Lucy Thompson reports from "Election 2019: The Brexit Campaign”, the latest retrospective in a series of political communications events, of which one has been held after every UK General Election since 1979.
Behaviour and Social Change Hub
Designing and evaluating policy, programmes, interventions & communications.
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The evolution of shopper behaviour in 2020
In this changing world, retailers need to adapt to remain relevant and competitive. In this new Ipsos paper, we explore five changes the world of retail is experiencing and their implications for business today.
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84 percent of Scots are concerned about climate change
After becoming the first country to declare a climate emergency, people in Scotland show high levels of concern about global warming with many already feeling the effects.
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Straw Wars: Plastic Reduction – a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …