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No! Jeremy Corbyn
Independent analyst David Cowling looks at the position of the Labour Party in the latest opinion polls.
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Ipsos Issues Index: 2017 in review
The NHS and Brexit replace Immigration as the biggest issues facing Britain in 2017
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How to avoid an #epicfail
For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.
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Open Banking – the great data giveaway?
Open Banking may deliver the envisaged sea change in the financial services sector, but trust will be a big factor in determining who will take advantage of the opportunities. Here, Paul Stamper explains why traditional banks might be best placed, and what the new players can do to compete with them.
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Britons' predictions for 2018
The latest Ipsos Global @dvisor poll was carried out in 28 countries around the world at the end of 2017. It asked over 21,500 online adults aged under 64 their predictions for 2018.
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The Reputation Council Report - 2017
Our twelfth sitting explores how 127 communications leaders across 22 countries are responding to an increasingly fractured communications landscape.
This year's report examines issues ranging from the impact of Brexit, and tweets from @realDonaldTrump, to the rise of corporate activism, and the implications of Amazon’s Alexa giving Jeff Bezos a microphone into millions of living rooms. -
Open Banking – the friction paradox
Friction can help ensure that people don’t stumble into making unwise financial choices. With Open Banking on the horizon, how much friction is enough, and when might it not be as useful?
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Shakespeare still has power to shock
The Royal Shakespeare Company, in collaboration with Ipsos, ran an innovative project to monitor the emotional engagement of a theatre and cinema audience.
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Launching Creative Excellence
A space agency would never launch a flight without the correct readiness review. So, should you launch your creative without carrying out those critical checks?
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Has the political centre of gravity moved?
As party conferences conclude for another year, Ben Page surveys the political opinions of the nation and explains what it all means for local government.