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Voting intentions (Westminster) - all companies' polls 2005 - 2010
Voting Intentions between the 2005 and 2010 General Elections, as measured by all companies and the newspapers in which they were published.
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How Britain Voted Since October 1974
Demographic breakdown of voting from MORI's election aggregates of polls (corrected to the final result), 1974-2010
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Understanding Research Methods
The Ipsos Research Methods Centre (RMC) was launched in July last year and replaces the Research Methods Unit. The RMC is an integrated research unit which provides expertise in advanced data analysis, sampling and survey methodology generally. Our mission is to ensure that all of our quantitative research – whether using traditional or cutting-edge methods - is conducted to the highest possible standards.
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Ipsos Final Election Poll
Ipsos's Final Election Poll for the Evening Standard indicates that the UK may be on course for a hung parliament, with the Conservatives the largest party but short of an overall majority.
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Banning Election Coverage and Opinion Polls - trends in support 1979-2010
Q During an election campaign do you think there should or should not be a ban on...?
...party election broadcasts on TV and radio?
...all coverage of the election on TV and radio?
..all coverage of the election in newspapers?
...publication of opinion polls? -
Reuters Marginal Constituencies poll - Wave 5
The last of our polls in key marginal constituencies, Ipsos's new poll for Reuters points suggests that the Conservatives are inching towards a majority with a 7% swing from 2005 in these key battleground constituencies.
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Reuters Marginal Constituencies poll - Wave 4
The fourth of our polls in key marginal constituencies, Ipsos's new poll for Reuters points towards a hung parliament; but a week before polling day, almost half of voters say they may still change their mind. Interviews were conducted on 23rd- 26th April 2010.
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Fuel Duty and the Election Survey
An Ipsos survey for the RAC Foundation, undertaken 16-22 April 2010, highlights the importance the public attach to fuel duty on petrol and diesel as an election issue despite the considerable attention given to National Insurance in the first week of the campaign.
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Additional questions from the April Political Monitor
Brown is now seen as the most statesmanlike leader, and Clegg is most trusted, while Cameron's ratings have declined since last year
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News of the World: Election Poll
Voting intention in this poll is Con 36, Lab 30, Lib Dem 23: a slightly lower Lib Dem share that we have seen recently. But, almost half say they may change their mind before May 6th.