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Benefits of corporate reputation still not understood in too many businesses
The latest Reputation Council report from Ipsos reveals less than half of Europe's most senior communicators have 'hard-wired' reputation into business managment.
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Reputation Council Insight & Ideas Report October 2011
This report explores the challenges of managing reputation in the age of austerity, further discussion of the case for reputation management in terms of the benefits and barriers, and looks from an internal perspective at the purpose and authenticity of company values.
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Blinking red light and cute little buzz, where has my BlackBerry friend gone?
Louise Brice of Ipsos ASI tells MediaWeek that according to our latest TechTracker, nearly 1 in 4 adults have had to go cold turkey during the BlackBerry outage.
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Ipsos announces the successful completion of the acquisition of Synovate
Ipsos, the parent company of Ipsos, announced yesterday that it successfully completed the acquisition of the Synovate business to become the third largest global market research company.
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Forecasting - the Asian Way
Sarah Phillips of Ipsos Health reports from the Ephmra 2011 conference in Shanghai, China for the Huffington Post UK.
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The customer comes first
Chris O'Brien reports on the changing outlook of Britain's financial journalists
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Social networks: size isn't everything
Ipsos MediaCT's latest Social Heat index reveals that engagement across social media platforms is not related to audience size and Twitter means more for businesses than Facebook.
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Conservatives trusted on their traditional strengths while public prefer Labour on `softer' issues
The Conservatives are most trusted by the public to preserve law and order while Labour are most trusted to give children and young people a good start in life and be fair to all sections of society.
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Ipsos shortlisted at 2011 MRS Awards
We are delighted to announce that Ipsos has been shortlisted for seven awards at the MRS Awards 2011.
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Ipsos appoints new Managing Director for Marketing
Ipsos today announces the appointment of Susan Malcolm as Managing Director for Ipsos Marketing in the UK.