Ipsos MediaCT wins innovation award at research conference
Ipsos MediaCT's John Carroll and Gareth Deere have won the `Most Innovative' Prize at the Print and Digital Research Forum in San Francisco.
Ipsos MediaCT’s John Carroll and Gareth Deere won the ‘Most Innovative' Prize at the Print and Digital Research Forum in San Francisco in October.
Their paper, ‘Using mobile research apps to measure readership’ described a pioneering project where a passive app was installed on tablets and smartphones of subscribers to The Economist news magazine. Data was collected on mobile device usage and, specifically, readership behaviour with metrics on reach, frequency and engagement. The metering technology and analytics were powered by Zokem.
John Carroll remarked:
“It was great to receive recognition for the work Ipsos are doing in the mobile space. We believe the passive behavioural collection approach can co-exist with traditional survey-based methods. It’s a very exciting opportunity for researchers.”
