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The Element of Surprise
GSK Consumer Healthcare's European Shopper Science Lab and its Research Advisory Board partnered with Ipsos and came up with a surprising thought.
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Virtual Reality: Which Sectors have the Biggest Appeal for Consumers?
Virtual Reality(VR): Which sectors have the biggest appeal for consumers?
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The politics of public spending
Ipsos polling conducted in the UK sheds light on how flexible voters are prepared to be in their expectations of public sector services, says Ben Page in Policy Network.
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Are Business Executives with big budgets your customers?
Global Business Influencers, being the most senior people in medium and large sized businesses, are majority c-suite, with large budgets and work across multiple business areas. For B2B marketing and communications they're your most important customers.
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Counting the cost of Brexit: How should Financial Services adapt to post-referendum Britain?
Paul Stamper, head of Financial Services, Ipsos, analyses our recent polling on consumer confidence after the Brexit vote and looks at what financial institutions can do to weather the post-referendum storm.
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2016/17: The Year of Disruptive Elections
In the wake of the Nice attack, Brice Teinturer of Ipsos France has written this update on the current French political climate for The Politics Wire.
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How green are British front gardens?
An Ipsos poll for Royal Horticultural Society to understand greenery in British front gardens.
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Brexit and the UK pharma industry
Eleanor Biggs of Ipsos Healthcare asks what Brexit could mean for the UK pharmaceutical industry in PharmExec.com.
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COP21: Putting the climate agreement into action: do the public support it?
Alexandra Palmqvist Aslaksen and Darren Fleetwood look at how salient an issue climate change is for the public and consider whether the UK government has a public mandate for taking forward the Paris climate agreement.