Search
-
How green are British front gardens?
An Ipsos poll for Royal Horticultural Society to understand greenery in British front gardens.
-
Brexit and the UK pharma industry
Eleanor Biggs of Ipsos Healthcare asks what Brexit could mean for the UK pharmaceutical industry in PharmExec.com.
-
COP21: Putting the climate agreement into action: do the public support it?
Alexandra Palmqvist Aslaksen and Darren Fleetwood look at how salient an issue climate change is for the public and consider whether the UK government has a public mandate for taking forward the Paris climate agreement.
-
Ethnography
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
-
Communities
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.
-
Six mega trends in TV
From real-time optimisation, to storylines that progress across different screens, Ipsos Connect's Beckie Goodfield in Mediatel examines the game-changing developments for TV and its advertising.
-
Branded Content: Optimising for Brand Impact from Development to Measurement
When it comes to Branded Content we have a key set of principles we follow across the creation, testing, and assessment phases.
-
Energy - the quest for a licence to operate
International research from Ipsos Global @dvisor and expert commentary from our Reputation Council members underline the growing challenge facing the worldwide energy industry, says Robert Knight.
-
The Ipsos Almanac 2015
Ipsos's Almanac is a review of 2015 in business, politics and society in general.
-
The Future is Hybrid
Andrew Green blogs on the future of audience measurement and research in a multi-screen streaming TV landscape.