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Are Business Executives with big budgets your customers?
Global Business Influencers, being the most senior people in medium and large sized businesses, are majority c-suite, with large budgets and work across multiple business areas. For B2B marketing and communications they're your most important customers.
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Counting the cost of Brexit: How should Financial Services adapt to post-referendum Britain?
Paul Stamper, head of Financial Services, Ipsos, analyses our recent polling on consumer confidence after the Brexit vote and looks at what financial institutions can do to weather the post-referendum storm.
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2016/17: The Year of Disruptive Elections
In the wake of the Nice attack, Brice Teinturer of Ipsos France has written this update on the current French political climate for The Politics Wire.
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How green are British front gardens?
An Ipsos poll for Royal Horticultural Society to understand greenery in British front gardens.
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Brexit and the UK pharma industry
Eleanor Biggs of Ipsos Healthcare asks what Brexit could mean for the UK pharmaceutical industry in PharmExec.com.
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COP21: Putting the climate agreement into action: do the public support it?
Alexandra Palmqvist Aslaksen and Darren Fleetwood look at how salient an issue climate change is for the public and consider whether the UK government has a public mandate for taking forward the Paris climate agreement.
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Ethnography
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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Communities
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.
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Six mega trends in TV
From real-time optimisation, to storylines that progress across different screens, Ipsos Connect's Beckie Goodfield in Mediatel examines the game-changing developments for TV and its advertising.