Are Business Executives with big budgets your customers?
Global Business Influencers, being the most senior people in medium and large sized businesses, are majority c-suite, with large budgets and work across multiple business areas. For B2B marketing and communications they're your most important customers.
Global Business Influencers, being the most senior people in medium and large sized businesses, are majority c-suite, with large budgets and work across multiple business areas. For B2B marketing and communications they’re your most important customers.
The Global Business Influencers survey, (GBI) reflects the business environment across 16 markets and collects information on 35 business sectors worked in, job titles, size of company, main areas of responsibility, international business habits and purchase decision making areas and corresponding budgets.
