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TV on alternative platforms
The technological advances of recent years have brought about significant changes in how we can choose to access video content. They have given us the ability to timeshift and create our own viewing libraries, to choose between downloads and live streaming online, and to access on-demand programming both online and through the TV set.
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Going Mobile in Media Research
The time is now right for mobile research because improved coverage and penetration of mobile phones enables us to access more research participants.
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MediaCT Light Bites: Radio listening is increasingly mobile
Charles Lawrie of Ipsos MediaCT, gives us a flavour of the latest set of RAJAR radio listening survey results.
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MediaCT Light Bites: Christmas is coming - will Santa bring you a DAB radio?
John Carroll, Senior Director at Ipsos MediaCT, reviews the industry tensions over the promotion of DAB radio.
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Increasing accuracy in National Media Consumption surveys
As the quest to provide increasingly robust research at lower margins becomes more challenging, pressure increases on researchers to make the most cost-effective use of the data collected, which means collecting more data at lower cost. This Bite Sized White Paper discusses the challenges researchers face to deal with these types of projects.
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Is technology just a `boy thing'?
This Thought Piece explores some of the headlines from the latest wave of the Ipsos MediaCT Technology tracker, which ran in July 2010, focusing on the reality of reaching universal online access and the influence of women in driving connected technology in and outside the home.
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World Cup 2010
Televisions around the globe were tuned to the games, with audiences and ratings in many countries surpassing those achieved during the 2006 World Cup games - but did advertising bring marketers their desired results?
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Latest RAJAR radio audience listening results released
The latest RAJAR results show that 91% of people aged 15 and over are listening to the radio each week.
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MediaCT Light Bites: Has online research killed quality?
In the latest Light Bite from Ipsos MediaCT, John Carroll examines the effect that online research has had on the quality of the results.
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He didn't shoot the bear, but did he hit the brand?
Keith Glasspoole, deputy chief operating officer, Ipsos ASI, examines the Tippexperience and asks if it really helped the brand as much as it could have.