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Making the most of mobile advertising
Ines Nadal, Research Manager, Ipsos ASI looks at why despite the massive growth, mobile advertising has yet to find a formula that truly engages consumers.
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Public split on future of the Coalition
The British electorate is evenly split on the future of the Coalition according to an Ipsos poll for Sky News.
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Vince Cable preferred as Liberal Democrat leader amongst 2010 Liberal Democrat voters
Twice as many say they would be more likely to vote Liberal Democrat at the next election if business secretary, Vince Cable (12%) were leader of the Liberal Democrats rather than Deputy Prime Minister, Nick Clegg (6%).
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'Season of mists and mellow fruitfulness'
In her latest blog Louise Brice, Research Director, Ipsos ASI discusses how we have been inspired by the Olympics and Paralympics and the increasing popularity of fitness apps to help us reach our personal goals.
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Using Research for Effective Media Planning
Content is king, but the importance of getting the media strategy right should not be underestimated. The plethora of choices can be daunting, but get it wrong and the power of great creative might not be maximised.
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Filling the Olympic void...
... but watch out for the `Hotel Rwanda' effect! How LOVEFiLM has harnessed the power of Big Data to keep the customer satisfied. Claire Emes blogs in MediaWeek.
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Ipsos Political Monitor September 2012
Approval ratings for the government and all three main party leaders are down after the Olympics, with the September Ipsos Political Monitor showing Nick Clegg is hit with his worst ever ratings.
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Conferences 2012: what's the big issue?
Unemployment is becoming a more important concern for the electorate and is likely to be a big talking point at the party conferences over the next few weeks, says Ben Marshall in Public Finance magazine.
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Labels, damn labels and statistics
Sara Davidson looks at the precieved labelling of individiuals through the use of quantitative data
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The social dynamics of online forums
Online forums cover diverse specialist subjects, yet they have many social characteristics in common. Eoghan O'Neill of Ipsos Digital points out some commonalities