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Sssshhhhhh!!! It's the Secret Service!
Offer consumers something unknown and tap into a new market writes Joe Marshall, Senior Director, Ipsos Innoquest in Marketing magazine.
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Monitoring the impact of changes to the Local Housing Allowance system of housing benefit
Read our research report carried out by Ipsos's housing team, the Centre for Regional Economic and Social Research, Sheffield Hallam University and the Institute of Social Policy, University of Oxford on behalf of the Department for Work and Pensions.
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Age is just a number?
As John Carroll of Ipsos MediaCT turns 40 this week, he considers what RAJAR tells us about what his fellow over-40-year-olds are listening to on the radio and the target market for the BBC.
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Nailing colours to the mast
Jon Weeks writes how beauty brands can look to social media to find the seeds of opportunity for NPD during the recession in Marketing magazine.
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iPhone still leads the way as Smartphone ownership continues to grow
As iPhone celebrates its 5th birthday, our latest Ipsos MediaCT Tech Tracker indicates it has led the way to 45% smartphone ownership amongst GB adults.
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Glasgow City Council Staff Survey 2011-12
Survey of Glasgow City Council staff 2011-2012, conducted by Ipsos
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Ipsos MediaCT Tech Tracker
Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.
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Can viral make my media plan sick?
There are some strategies to employ and questions to consider if you think you've got content that can go viral, writes Tara Beard-Knowland, director, Ipsos ASI in Brand Republic.
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Childcare and early years survey of parents 2010
Ipsos has published the findings from the latest Childcare and Early Years Survey of Parents, which provides salient, up-to-date information on parents' use of childcare and early years provision, and their views and experiences.
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Exploring the flexibility of the free entitlement to early education
Ipsos's latest research for the Department for Education explores how take-up of the free entitlement to early education could be increased and how the delivery of the free entitlement could be made more flexible.