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Britons still support Ukraine but uncertain how war will end, as new Ipsos poll reveals what they want to see from a potential peace deal
Most Britons (59%) continue to support UK assistance for Ukraine, and half (51%) believe that economic sanctions on Russia are necessary, even if it means higher energy and food prices.
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Public priorities on NHS, economy and bills clash with scepticism over government delivery, new Ipsos poll finds
The economy/cost of living, NHS waiting times and small boat crossings continue to dominate the public agenda. Despite these being public priorities, the government receives negative net satisfaction ratings across all thirteen milestones tested.
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Immigration tops Britons’ concerns as public divided on whether it is acceptable to protest outside asylum hotels
Three in ten (31%) say their local area is housing more than its fair share of asylum seekers, doubling to 61% of Reform UK voters. The public is divided on the acceptability of protesting outside hotels housing asylum seekers (36% acceptable vs. 39% unacceptable).
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Britons most confident that Reform UK has a good plan to change Britain – but over half not confident in any party
The public has more confidence in Reform UK to deliver change than any other party. 34% of people believe they have a good long-term economic plan, and 38% think they have a good plan for changing Britain generally, placing them ahead of both Labour and the Conservatives on these measures. However, a majority of Britons are not confident in any party.
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Few Britons swayed by celebrities taking political stances, Ipsos poll finds
Three in five Britons (60%) say they have not paid attention to a celebrity expressing their views in support of a political cause.
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One in five Britons would consider voting for a new left-wing party, rising to one in three young people and Labour voters
One in five (20%) British adults would consider voting for a new left-wing party founded by Jeremy Corbyn and Zarah Sultana. The party's appeal is strongest among young people, with one-third (33%) of 16-34s considering it, alongside a third of 2024 Labour voters (33%) and 43% of 2024 Green Party voters.
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Britons back Online Safety Act’s age checks, but are sceptical of effectiveness and unwilling to share ID
Seven in ten (69%) support age verification checks on platforms that may host harmful content. However, just 19% say they would be willing to submit proof of age for dating apps, lowering to 14% for pornography websites.
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Ipsos @ Party Conferences 2025
From Brighton to Bournemouth, Liverpool to Manchester, Ipsos is on the road this autumn, bringing data-driven insights to the heart of UK politics. Join us at this year’s party conferences as our experts take the stage, share public opinion research, and connect with decision-makers shaping the next election.
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Boris Johnson slight favourite with public if Kemi Badenoch falters – but half say none of the above or don’t know
Among 2024 Conservative voters, Boris Johnson is the clear favourite to succeed Kemi Badenoch, with 24% choosing the former PM. However, 2024 Reform UK voters are split between Johnson and Robert Jenrick.
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A year on from Southport and subsequent riots, 8 in 10 continue to say Britain is divided
81% of Britons say society is divided, rising to 91% of those aged 55-75 and 90% of Reform UK voters.