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Tweeting police officers: forces need to make a more relaxed attitude
Eoghan O'Neill in The Wall blog argues that social media is as much of the fabric of society as face-to-face conversations so internal police social media policies need to reflect this.
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Marketing to women
Rob Alleyne at Ipsos ASI looks at the increasing number of brands choosing to target marketing campaigns specifically at women and highlights that there are a few key factors that need to be considered.
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Why is the pace of social media change so glacial in some companies?
Eoghan O'Neill of Ipsos Digital argues in The Wall that, even now, organisations seem reluctant to join the social media party.
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King's College London and Ipsos form research partnership
King's College London and Ipsos have formed a partnership to bring together researchers from both institutions to develop new opportunities and enhance the excellence and impact of the work that both do.
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Leveraging the social media paradox
When trying to understand social media we need to think critically and be aware of contrary viewpoints. Download this white paper to learn more.
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Are we gambling with the truth?
John Carroll talks about big data and what to expect from this year's Media Research Group conference in Monte Carlo.
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Leveraging the social media paradox
When trying to understand social media we need to think critically and be aware of contrary viewpoints, writes Phil Shaw, director, Ipsos ASI.
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Radio at Breakfast
In the newest vodcast John Carroll and Sarah Jenkins talk about how Ipsos' knowledge of people's internal need states can be used to understand people's preferences for specific breakfast radio shows.
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Is Facebook badly wounded by the "fake likes" revelations?
Eoghan O'Neill of Ipsos Digital considers Facebook's recent problems with fake likes. What are the implications for social listening and digital advertising?
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How People Use Tablets
Two years after the launch of the first tablet Mary Fitzpatrick talks about who is using it and what it gets used for.