Why is the pace of social media change so glacial in some companies?

Eoghan O'Neill of Ipsos Digital argues in The Wall that, even now, organisations seem reluctant to join the social media party.

31.10.12

Related news

Audience Measurement Survey
New Ipsos measurement contract as PAMCo advances collaboration with Barb
The new approach to data collection means PAMCo optimises their use of high-quality face-to-face interviews.
18.02.25
Politics Survey
Only a minority of young people claim to be positive about the future of UK politics (17%) and the UK economy (20%)
An Ipsos survey for BBC Radio 1/Newsbeat has given a snapshot of young people’s lives in the UK.
20.10.22
Media Survey
12 points to….? What Britons think about the UK’s Eurovision chances
Half of Britons think it is likely the UK will get no points in the 66th Eurovision Song Contest Final this weekend despite promising odds at the bookies.
13.05.22