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Ipsos appoints new Managing Director for Marketing
Ipsos today announces the appointment of Susan Malcolm as Managing Director for Ipsos Marketing in the UK.
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Economic gloom in Britain
Just one in ten Britons describe Britain's current economic situation as good according to new research from Ipsos' Global @dvisor online survey conducted in 26 countries.
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When did spending money become so difficult?
For a successful economy we need consumers, retailers and manufacturers; one to buy, one to sell and the third to make what they want writes John Coll in the Huffington Post.
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How do you tell someone their baby is ugly?
Client concepts are often overlooked but with a bit of care they can make all the difference, writes Jonathan Weeks on Brand Republic.
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Testing the Eatwell Week Resource
Testing of `eatwell week', a week-long menu of meals and snacks designed to demonstrate to consumers how to create a healthy balanced diet.
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Conservatives competent, Labour compassionate, Liberal Democrats divided
The Conservative Party is seen as most competent of the three parties; Labour seen as most compassionate; while
the Liberal Democrats are seen as divided, and least likely to keep its promises. -
The SNP's social media success
The SNP dominated discussion on social media during the Scottish election campaign
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Why managing your reputation is more vital than ever
Reputation is a company's most important intangible commercial asset. So how do companies go about communicating what they stand for? Keith Glasspoole and Helen Lamb write in Campaign magazine