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150 years of John Lewis
Keith Glasspoole, of Ipsos ASI looks at John Lewis’ 150th anniversary campaign, highlighting our research showing that while the ad sets it up, its the brand experience that carries it home.
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Consumer experiences of the energy market
Energy UK, on behalf of its members, commissioned Ipsos to understand consumer opinions of, and engagement with, the retail energy market.
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Britons among the most likely to support equal opportunities
A new Ipsos global survey finds the British and Spanish the most likely to believe in equal opportunities for men and women (94%).
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Engaging the public in decisions about regulating the energy market
Ofgem asked Ipsos to use the Consumer First Panel to gather feedback on ten possible campaign statements that can inform Ofgem's Retail Market Review consumer engagement campaign, set to launch in Spring 2014.
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Ipsos & The Mobile World
Ipsos & The Mobile World: Harnessing the power of mobile for in-the-moment research.
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Advertiser Funded Programming
Ipsos MediaCT investigates how viewers respond to companies funding programs and at what point they deem the influence that the company gains as unacceptable.
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Slides: Scottish Referendum: 200 days to go
Slides and tweets from the King's College London / Ipsos event held on Tuesday 4th March 2014.
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Ipsos statement in response to article in PinkNews
Ipsos has issued this statement in response to an article appearing in PinkNews on 31 January 2014
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Ipsos MediaCT launches new real time content monitor, Media Moments.
Ipsos MediaCT has launched their new real time content monitor, MediaMoments, a new mobile app tool designed to help understand in the moment content consumption across platforms.
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Ipsos Global Trends 2014: Navigating the new
Ipsos's Global Trends Report 2014 highlights ten key trends from the data we have gathered across 20 key countries and their implications for government, brands and business.