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As apps become mainstream, what behaviours do they encourage?
Today marks the launch of a new report into apps and behaviour patterns. The report, commissioned by Google and produced by Ipsos, finds that different apps encourage different behaviours. News app users snack on content up to three times a day, whilst entertainment app users immerse themselves in programmes for up to seven hours a day.
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The Future of Agile Innovation
The world of innovation is phenomenally challenging. Here we present two case studies to demonstrate different innovation approaches which delivered positive impact, and then take a journey into the world of the military to understand how intelligence strategy can be applied to effect positive transformation.
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Speed and availability of charging biggest barriers to electric car adoption by 2040
Limited availability of rapid-charging stations is today the biggest barrier to the adoption of electric vehicles, according to a new study of 17,000 people from Ipsos.
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Ipsos Research Highlights - July 2017
Ipsos's Research Highlights for July 2017 includes the biggest issues facing Britain, the barriers to adoption of electric cars and we try to find out whether Shakespeare still shocks.
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Over a third of consumers believe social purpose should come before profit
New research by Ipsos in partnership with Neil Gaught & Associates and Forster Communications highlights the public’s strong belief that the current way of doing business isn’t working and their desire to see business to do more to make a positive difference.
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Why financial firms must forge connections in a virtual world
Can financial services companies build connections in a world of increasingly virtual relationships? They need to if they want to keep and gain customers, writes Tony Smith in Quirk's.
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Food handlers and Norovirus transmission: Social science insights
Changing behaviours to mitigate Norovirus transmission: a new report prepared for the Food Standards Agency.
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Reputation Management in New Business Areas: the Case of Digital Health
Advances in digital technology are giving rise to a ‘Digital Health’ revolution, making personal health management accessible to all at the click of a button, or a tap of the screen. For businesses, the challenge is in finding the sweet spot between privacy, accessibility and usefulness.
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The Age of the Algorithm
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another.