People are increasingly consuming more digital content, but it can be difficult for advertisers to gauge how their ads are effecting brand objectives when certain digital metrics (clicks and views) have little relevance to delivery of brand impact.
Connect:Digital is a live website (available on desktop and mobile web browsers) designed to test the impact an ad has on your brand. The website evaluates ads and viewing behaviour in the context of live web browsing. By combining view (behavioural) and brand (survey) metrics, Connect:Digital allows advertisers to better understand their ads performance and optimise for maximum brand impact.
Embracing constraints is key to effectiveness: 2021 Effie UK Report
Embracing constraints, setting clear objectives, and sticking with long-running campaigns are key themes to the most effective UK campaigns during the COVID-19 pandemic, according to the latest Effie UK Report, released in partnership with Ipsos.