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Thoughtpiece - The Technological Evolution
A look at how new technologies are influencing each other, the consumer, and research techniques.
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Will the internet mean the end of civilisation as we know it?
Andrew Green of Ipsos MediaCT in Warc's Market Leader magazine looks at the implications for the Internet on traditional broadcast and print media.
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Thought Piece - The On Demand Market
The multichannel TV homes universe has grown from 29% at the end of 2000 (Ipsos MediaCT's Technology Tracker), to over 88% of homes (Ofcom Q3 2008).
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Thoughtpiece - Early Adopters
An explanation of why early adopters of new technologies are a valuable target group for advertisers and therefore a niche group for market researchers to target.
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Communication services and people with learning difficulties
Ipsos was commissioned by Ofcom to look at how people with learning disabilities use communications services (television, landline telephone, mobile phone, and the internet). The project looked at ownership, and choice of suppliers.
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Ipsos Focus Groups on Cameron's Speech for BBC News
Ipsos has carried out a focus group for BBC News during David Cameron's conference speech, as they did last week for Gordon Brown's speech.
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Thoughtpiece - Is Research Keeping up with Technology?
How research is adapting to the multi-platform era of media fragmentation.
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Horizon Flyer
An introduction to Ipsos's futures research, involving "Horizon Scanning". This is collecting, patterning and analysing a wealth of observational data about the world. This process helps us to identify trends and drivers of change that could shape the future of our clients' business.
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Ipsos focus groups on Brown's speech for BBC News
Ipsos has carried out a focus group for BBC News during Gordon Brown's conference speech.
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A New Reality: government and the IPOD generation
This report suggests some ways that politics can connect up with IPODs. It draws on the latest research into young people's attitudes in general and into successful consumer relationships, including branding. While IPODs do want a new relationship with government, different from the status quo, the good news is that we can learn from the relationships which are already working in other areas of their lives.