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Smartphones on the rise - but for how long?
Last year saw a surge of activity surrounding the smartphone industry. That was in 2010 - has this changed at all in 2011?
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The Road to Digital Success
What do we know today about what characterises the most effective digital advertising?
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A Guide to getting the best out of your Segmentation Analyses
A good segmentation study identifies and profiles promising target markets so that you can reach them with optimal marketing mixes.
The purpose of this paper is to provide a step-by-step guide to best practice in developing meaningful and relevant segmentation solutions. -
Crossing the Digital Radio Divide
John Carroll, Senior Director at Ipsos MediaCT, provides a status report on radio's progress towards a digital Britain.
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Do They Know It's Christmas? DAB radio listeners do.
The 'Christmas Effect' - the number of DAB radios bought over the festive period is indicated in the first quarter of RAJAR data each year. Quarter 1 2011 is no exception, in fact there has been a larger increase this year than in the last few Christmases.
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The Coalition's first year: the public gives its verdict
One year into the Coalition government, what does the public think? Ipsos has produced a briefing pack on public attitudes towards the Coalition a year on.
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Top of the pollsters!
As the dust settles on the Scottish Parliament election, Ipsos have been recognised for producing the most accurate polls in predicting the outcome.
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LibDem voters switching to Labour
New analysis of Ipsos's polls conducted since the start of 2011 shows how 2010 voters would vote now.
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The AV referendum: who decides?
Who will actually bother to vote at tomorrow's referendum? And what impact does a high or low turnout have on the result?