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Over a third of consumers believe social purpose should come before profit
New research by Ipsos in partnership with Neil Gaught & Associates and Forster Communications highlights the public’s strong belief that the current way of doing business isn’t working and their desire to see business to do more to make a positive difference.
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Food handlers and Norovirus transmission: Social science insights
Changing behaviours to mitigate Norovirus transmission: a new report prepared for the Food Standards Agency.
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Reputation Management in New Business Areas: the Case of Digital Health
Advances in digital technology are giving rise to a ‘Digital Health’ revolution, making personal health management accessible to all at the click of a button, or a tap of the screen. For businesses, the challenge is in finding the sweet spot between privacy, accessibility and usefulness.
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Is Data really a currency?
Leo Cremonezi explains how our personal data is the new currency for today's digital advertising ecosystem.
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The Brexit election?
The Conservative/Labour divide isn’t dead yet writes Kully Kaur-Ballagan for The Times Red Box.
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Seven in ten expect a Conservative majority on June 8th
Ipsos's May 2017 Political Monitor shows that a majority of Britons expect income tax to rise no matter who wins the General Election.
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Analysis of interaction between leave/remain and Conservative/Labour supporters
New Ipsos analysis shows Brexit has created new political dividing lines on some issues.
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Turning up the Volume: unheard voices of people with dementia
In 2016 Ipsos was commissioned to conduct an ambitious piece of research on behalf of Alzheimer’s Society.
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Most think Theresa May will not achieve her target to cut net migration to the “tens of thousands”
New polling by Ipsos finds most Britons are pessimistic about Theresa May’s likelihood of success to hit her target to cut net migration to the “tens of thousands” in the next few years.