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Thousands Of Cats And Dogs Victims Of Hit And Run Drivers Each Year
Around 1.5 million motorists have admitted to knocking a cat or dog down in their car and then driving off, leaving the animal on the roadside according to a recent MORI survey commissioned by Direct Line Pet Insurance.
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What Does The Election Tell Us About Consumers?
The British General Election of 2001 surprised few in its outcome, but almost everybody was surprised by the scale of the fall in turnout. While this is primarily of concern to those in the political world, it may also have wider lessons for companies in general as case study in apparent failure in marketing. In a paper delivered at the Research Show on 2 October 2001, Jessica Elgood and Roger Mortimore of MORI's Political Research team drew on a wide range of polling data surrounding the election to draw lessons from the election. Most of the data is set out, and discussed in detail, in Sir Robert Worcester and Roger Mortimore's newly published book on the election, Explaining Labour's Second Landslide (Politico's Publishing, 2001).
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MORI Poll Reveals That People Prefer Block Paved Drives
Two photographs of the same house were shown to a representative sample of the British public. Both were identical in all respects except that the driveway in one photograph was black tarmac and in the other it was concrete block paving. Asked to express their preference, 81% of people said they preferred the house with the block-paved drive and only 10% preferred the black tarmac version.
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Guardian Unlimited Is MPs' Favourite Newspaper Website
In a new poll of Members of Parliament commissioned by MORI, it was found that 40% of MPs use Guardian Unlimited, far ahead of its nearest competitor, making it the most popular newspaper website among politicians. It was also found that almost half (49%) of Labour MPs turned to Guardian Unlimited as their online newspaper of choice.
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BAAF Calls For Changes To Outdated Adoption Law Barring Unmarried Couples From Adopting
New MORI research commissioned by BAAF shows that 68% of people believe unmarried couples in stable long-term relationships should be eligible to adopt jointly
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UK Youth Too Busy To 'Get Physical'
New research shows that, like their parents, today's children lead hectic lives and leave exercise at the bottom of a long list of 'things to do'
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Airport Finds Favour With Local Community
Four out of five local residents support Birmingham International Airport (BIA), according to a public opinion survey carried out by MORI. Even where there are pockets of genuine concern, opinion is still positive and, on balance, there is much support for developing the Airport.
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New Insights Into Labour Migration
International research examining attitudes towards labour migration in EU accession countries (Poland, Czech Republic, Hungary).
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MORI Political Monitor, September 2001
Political Attitudes in Great Britain for September 2001, including questions on party image and government reactions to 9/11
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Factors Influencing Law Firm Selection
A MORI survey has revealed the major factors influencing some of Europe's biggest companies in their decision to select a law firm for the first time. Decisions are heavily swayed by the ability of a firm's individual personnel, as well as the technical abilities of the firm. These are the top selection criteria given by the in-house lawyers who participated in the poll.