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Evaluation of Shine Women's Mentoring Service
An evaluation of a one-to-one mentoring service designed, in the long term, to reduce reoffending.
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Ipsos Research Highlights - February 2015
Find all the latest Ipsos social and market research for the past month collated here in one easily accessible document.
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Google Glass - Dead, but not buried
In this blog MediaCT's Stephen Johnson discusses Google Glass and the product testing.
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Beyond The Hype - The Value of Emotional Advertising
What can brands learn from the past year in advertising that will help them create even better campaigns in 2015? In this paper, Jon Harper looks beyond the hype to understand how brands can leverage the power of long-term emotional brand building while ensuring they achieve short-term targets too.
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Public Views of Funding Methods for the BBC
Ipsos's survey for the BBC finds the license fee to be the most supported method of funding the BBC.
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Ipsos Research Highlights - November 2014
Download the latest monthly market and social research highlights and findings from Ipsos on business, politics, the economy, marketing, communications and society.
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Ipsos Connect Tech Tracker Q4 2014
Ipsos Connect's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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IPA Effectiveness Awards 2014
This year's IPA Effectiveness Grand Prix award went to Adam&Eve/DDB for their `Good Call' campaign for Fosters. In this paper from Ipsos ASI discover the secrets to their success and how you can apply the learnings to your own brand.
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Insights Without Asking
In our latest thought piece, Ipsos MediaCT looks at how Passive Measurement tools, such as automatic tracking devices on smartphones, can benefit market researchers and their clients.
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What do the World Cup and Scottish Referendum have in common?
Oliver Sweet, head of Ethnography, watched behavioural economics intervention in action during two of the major events of 2014.