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Reaching the Business Elite
It is vital for marketers and media planners to understand how the Business Elite can be effectively reached. The BE surveys exist to help them do that.
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Ipsos MediaCT launches its 2009 Business Elite survey in Asia
Our MediaCT International team successfully launched the Asian version of its Business Elite Survey in Hong Kong on 22nd September and Singapore on 23rd September.
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Business leaders' readership of international titles increases
Readership of international titles has increased according to a new survey by Ipsos MediaCT. The 2008 BE: Europe survey found that 40% of European business leaders are reading international news titles, an increase of 9% on 2006.
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Parents Positive Towards Children Having Mobile Phones
Ipsos research, conducted on behalf of Disney and O2, reveals that parents of children aged between 8 and 16 believe the overall advantages of a child using a mobile phone outweigh the overall disadvantages. A majority would welcome a mobile phone package especially designed for use by families with children.
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Continuing Opposition To GM Foods
The British public is still strongly opposed to Genetically Modified (GM) foods, according to new research by the MORI Social Research Institute.
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Attitudes Towards Income in Retirement
People in Britain are critical of this Government's record on tackling pensioner poverty, with the majority saying that the Government has not tackled pensioner poverty well. Six in ten express this view, while one in five is positive about the Government's handling of it, and one in five is undecided.
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Esporta Survey Reveals Changing Use Of Health Clubs
For many people, the thought of visiting a gym means getting sweaty and burning calories, yet a MORI survey commissioned by Esporta plc shows that in fact, given the opportunity to enjoy an afternoon at a health club, less than a third of women would choose to work out.
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Stop Daydreaming And Start Investing In The New Year
According to recent research undertaken by MORI for the Association of Investment Trust Companies ("AITC"), the British public are a nation of dreamers - they have a dream goal or a dream possession, a little or large luxury that would meet their dreams and aspirations. The only problem is - that's all they have!