Ipsos MediaCT launches its 2009 Business Elite survey in Asia
Our MediaCT International team successfully launched the Asian version of its Business Elite Survey in Hong Kong on 22nd September and Singapore on 23rd September. BE:ASIA is the only survey that reaches into the corner offices of the region's largest and most important corporations. It is aimed at the key decision makers whose purchasing decisions, being disproportionately important, affect the fortunes of a whole range of industries including airlines, hotels, banking, IT and luxury cars. BE: ASIA is an essential planning and sales tool for media owners, advertisers and agencies wishing to target Asia's top business executives. Their salaries are on average almost five times higher than those of the general population. BE:ASIA is unique in charting the development of this group of individuals since 1985. BE:ASIA is the eleventh so far in this series. As with all previous surveys this one remains unrivalled in its reliability and in the vital audience it represents. The survey reaches 1 in every 25 people from the universe, enabling users to make robust comparisons within a specific survey or over time.
BE:Asia Sponsors
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