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Britons Divided on AI's Impact as UK Government Aims for Global Leadership
Three in ten (29%) believe AI will have a positive impact, while 26% say anticipate a negative impact (23% no difference).
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More Britons favourable towards Nigel Farage than Keir Starmer, Kemi Badenoch and Ed Davey
Three in ten are favourable towards Farage, 46% unfavourable.
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British public opinion about the conflict in Ukraine, three years on
2 in 3 or more continue to be concerned about the impact of the Russian invasion of Ukraine on Ukrainian civilians, the UK economy and UK national security.
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Public Affairs Insights: Our Flagship Publications
Explore our thought leadership on the state of public opinion on politics and society, policy and public services.
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Navigating the AI Transition
Our research shows there is one essential factor that must underpin all efforts if the UK is to succeed in its AI ambitions: trust.
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The cost of living continues to be the most important issue facing London
New research from Ipsos, conducted on behalf of London Councils tracks Londoners’ perceptions of key issues facing London as well as attitudes towards a number of key policy areas, including housing, crime, employment and devolution.
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Half of Britons believe Brexit has been mostly a failure so far
Boris Johnson most likely to be blamed for Brexit’s failures, but also to be given credit by those who think it’s a success
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Britons say Princess of Wales is the best cook in the Royal Family, consider Duke and Duchess of Sussex more celebrities than members of the Royal family
The public increasingly views the Duke and Duchess of Sussex more as celebrities than members of the Royal Family, and believes that the Princess of Wales is the best cook.
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Britain’s housing crisis: where MPs and the public agree...and disagree
Both groups acknowledge that there is a housing crisis in the UK, but their perspectives on solutions and preferred actions vary considerably.
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New Ipsos survey shows divides between MPs and the public on priorities for economic growth
Ipsos surveyed both MPs and members of the public about their priorities for economic growth.