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The Ipsos Global @dvisor
This second edition of the Ipsos Global @dvisor deals with how the disruption caused by the economic crisis is affecting the financial and CPG insdustries; and how it is precived by citizens around the world.
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Reputation Council findings - May 2009
Ipsos's Reputation Centre has assembled some of Europe's most senior corporate communicators to form the Reputation Council. Its members bring unparalleled levels of communications expertise and through our regular feedback sessions provide insight on a wide range of reputation issues within both the corporate environment and the wider world.
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Want to cut public spending? Spend more on advertising!
"Want to cut public spending? Spend more on advertising!" presents how governmental communication campaigns in the UK proved more cost-effective than getting regulations tougher.
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PR agencies contracts at risk during recession
Members of Ipsos's Reputation Council - communication directors from Europe's leading organisations - clearly believe there will be less outsourcing of reputation management services.
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Briefing 1: People Management During the Recession
Reduce costs. Improve performance. Communicate what's happening. Look after the survivors. People management during the recession presents a whole new set of issues for organisations, particularly those which are used to growing and feeling successful.
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Marketing your way through an economic downturn
"Marketing Your Way Through An Economic Downturn" builds upon IPSOS global research findings to give advertisers recommendations about to how emerge from the crisis in a positive situation.
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Scottish Environmental Attitudes and Behaviour Survey 2008 (SEABS '08)
The Scottish Government commissioned a nationally representative survey of just over 3000 adults in Scotland to explore attitudes to the environment, patterns of behaviour and behavioural barriers.
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Ipsos launches Reputation Council to monitor key issues in a volatile economic climate
Ipsos's Reputation Centre has assembled some of Europe's most senior corporate communicators to form the Reputation Council.
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National Noise Survey 2008
In April 2008, Ipsos conducted the National Noise Survey on behalf of Environmental Protection UK (previous waves of the study were also conducted in Spring 2006 and 2007). The objectives of the research were to explore people's experience of and attitudes towards neighbour and neighbourhood noise.
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Public Attitudes to Nuclear Energy 2008
Our annual survey of public attitudes to nuclear energy, conducted for the Nuclear Industry Association, shows that the trend in support for replacement nuclear newbuild has regained its upward momentum.