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MediaCT Light Bites: The Slow Rise of Digital Radio
The latest set of RAJAR results published on 5th August 2010 (Q2 2010) shows that the current UK digital share of radio listening is 25%, meaning we are now half way towards the Government's target of 50% set for the switchover from analogue to digital broadcasting.
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Citizen Engagement: Testing policy ideas for public service reform
This qualitative study carried out on behalf of the 2020 Public Services Trust at the RSA helps to shed light on what politicians should take into account in their conversations with voters about reforms to public services.
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The Touchdowns and Fumbles of the 2010 Super Bowl Ads
Big sporting events represent an incredible opportunity for advertisers to promote and build their brands. With this February's Super Bowl now on the books, which ads were winners, which ads failed to score and what are the lessons for advertisers?
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New study reveals banking crisis has reduced trust in all businesses
Trust in business has plummeted by 13 percentage points among younger generation according to the annual Business Ethics Survey conducted by Ipsos for the Institute of Business Ethics (IBE) and energy company Centrica.
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Recession is the catalyst for a decade of business change - CBI
New research for the Confederation of British Industry (CBI), released at their annual conference on 23rd November, and conducted by Ipsos, shows how companies are learning from their traumatic experiences through the recession.
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Two Minute Silence as important as ever, say Britons
An Ipsos survey for The Royal British Legion shows that 94% of the public said that it is important to continue observing the Silence despite the deaths this year of the last remaining British veterans to have seen active service in the First World War.
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Media usage continues to grow amongst Europe's Business Elite
Four out of ten of Europe's Business Elite read one or more of the region's international publications according to a new survey by Ipsos MediaCT
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For Four Too
Jamie Robertson, sponsorship expert at Ipsos, on the fight for the top 4 Premier Football League places and the ramifications for their sponsors.
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The Pocket Knife Effect
A little over a year ago a curious phenomenon took place in newsagents and corner shops across the UK. After an absence of four years Cadbury's Wispa bars, withdrawn because of poor sales and production problems, suddenly re-appeared on the shelves and instantly became the most successful chocolate bar product `launch' in decades.
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The Big Energy Shift
This report presents the findings of Ipsos's research into people's views on government's plans for a big shift in the way people's houses and communities are insulated, heated and powered.