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The Element of Surprise
GSK Consumer Healthcare's European Shopper Science Lab and its Research Advisory Board partnered with Ipsos and came up with a surprising thought.
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Just over half of females 65+ have accessed the internet over the last three months
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Ipsos Research Highlights - September 2016
Ipsos's Research Highlights for September 2016 includes the highest concern about housing in 40 years and there's no sign of 'Bregret' after the EU Referendum.
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Feeding the Machines: A Prognosis for Programmatic
"Programmatic" media buying can be defined as the use of software programmes to buy advertising space.
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Raising Your Game
With good planning, implementation and evaluation, well executed Marketing Partnership activities are capable of achieving exceptional outcomes for brands and rights holders.
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Advertising, Reality, the World - According to Pokemon Go
Does Pokйmon Go sit at the confluence of new trends shaping advertising and the world in 2016? Can it illustrate how brands could best answer people's current aspirations?
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Virtual Reality: Which Sectors have the Biggest Appeal for Consumers?
Virtual Reality(VR): Which sectors have the biggest appeal for consumers?
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The Poverty Premium in Scotland
Ipsos was commissioned by Citizens Advice Scotland (CAS) to conduct research on the `poverty premium' in Scotland.