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Captains of CX Industry: Four Things Your CEO Is Thinking and What You Can Do about It
Helen Wilson, MD of Ipsos Loyalty, discusses our annual "Captains of Industry" survey and reflects on what today's business leaders think about customer experience in their own organisations.
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85 per cent of business leaders do not rate their organisations highly at delivering high quality customer service
According to "Captains of Industry", an annual survey of more than 100 of the most senior figures in top UK companies, 85% of business leaders do not rate their organisations highly in terms of consistently delivering high quality customer service.
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Ipsos Research Highlights - July 2016
Ipsos's research highlights for July 2016 includes a challenge for our new Prime Minister, consumer confidence has fallen to its lowest point and young people's housing hopes have been dashed.
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Ipsos Views: Is the Behavioural Lens Out of Focus?
Using behavioural science to get closer to the consumer.
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Ethnography: An Unfiltered View of Reality
Originally used as a method to understand tribes or cultures in distant lands, today ethnography is applied to any culture including our own.
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Employers' response to the introduction of the National Living Wage
Ipsos was commissioned by the Resolution Foundation to survey employers on how they have responded to the introduction of the National Living Wage (NLW) for their report "The first 100 days".
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Christmas in Cannes
With John Lewis' Monty the Penguin recently winning at the Cannes Lions Eleanor Thornton-Firkin and Leah McTiernan analyse what made the campaign so successful.
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Survey finds VR needs to overcome its image problem
Britons are enthusiastic about the potential of Virtual Reality (VR), but the perception it is only for gamers is a barrier to it becoming mainstream, a new survey published today finds.
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Newsbrands need to harness VR to keep pace with digital life
News organisations shouldn't wait for YouTube to take over the Virtual Reality space, writes Neil Stevenson, Research Manager, Ipsos Connect in Mediatel.
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Females and the younger generation tend to share more selfies on social media
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.