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Labour seen as more likely to offer a ‘fresh start’ and improve public services if they win the next election than the Conservatives
Expectations for a future Rishi Sunak government are much weaker than they were when he first took office according to the October 2023 Political Pulse polling by Ipsos.
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First Life in the UK Index identifies wellbeing gap between young and old
A new landmark Life in the UK Index study from Carnegie UK and Ipsos finds democratic wellbeing is in crisis.
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Parents say Christmas expectations have got out of control and majority are concerned about affording presents for their children this year
3 in 4 parents (74%) say that children should be happy with whatever gift they get this year, says new Ipsos polling for Christmas.
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Public increasingly see politicians as stoking culture wars, study finds
The research findings, by the Policy Institute at King’s College London and Ipsos, reveal six in 10 people now agree politicians invent or exaggerate culture wars as a political tactic.
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Majority support Labour’s plan to end private schools’ VAT exemption
Just under one in five (18%) oppose Labour's policy according to new Ipsos polling.
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Just six in ten realise that dementia is a cause of death, new Ipsos polling for Alzheimer’s Research UK shows
In nationally representative research, carried out over 4 weeks of telephone interviews across the UK, 60% of respondents (without a dementia diagnosis) agree with the statement “dementia is a cause of death”.
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Debating Responsible AI: The UK Expert View
New research from Ipsos delves into the pressing issue of responsible artificial intelligence (AI) with insights from 10 distinguished UK experts.
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Israel / Gaza conflict: 7 in 10 Britons concerned about plight of civilians on both sides
New polling from Ipsos explores public attitudes to the current conflict in Israel and Gaza amongst British adults.
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Britons more likely to trust Keir Starmer than Rishi Sunak to deliver the change Britain needs
The latest Ipsos Political Monitor reveals that Labour are seen as having the best policies on key issues like healthcare and the cost of living