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Ipsos Encyclopedia - Advertising Tracking Research
Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.
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The riddle of productivity: How can business leaders improve it when they can't agree on what it means?
Andrew Croll, Research Director at Ipsos Loyalty writes about how business leaders define productivity and what this means for the UK's productivity problem.
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The use and impact of venture capital schemes
Random probability telephone survey interviews and more detailed qualitative follow-up interviews were undertaken with investee companies and investors, covering EIS and VCT schemes.
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Help to buy - its impact on home buyers
The Help to Buy Equity Loan Scheme has made consumer demand more effective, feeding through to an increase in housing supply.
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Continental Shift: What Europe Thinks (And Feels)
Simon Atkinson blogs for the Huffington Post on what our recent research reveals about Europeans' hopes and fears and their attitudes to life in Europe.
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Branded Content: Emperor's New Clothes or the Future of Marketing?
Content is the touchpoint du jour for more and more marketers. In this thought piece Ipsos Connect's Eleanor Thornton-Firkin explores the framework for successful branded content and resonance with people for the content, platform, and brand.
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Survey for The Equality Trust on Tax Credits
Ipsos asked a nationally representative sample of adults about their perceptions of tax credit withdrawal rates on behalf of The Equality Trust.
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The Truth, The Whole Truth and Nothing But the Truth
In a world where we can watch TV and read newspapers across a host of devices, Andrew Green, Global Director of Audience Solutions at Ipsos Connect, writes about how we can measure all this complexity.
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ASI:Connect - A communications pre-test designed for today's media landscape and creative challenges
Great communications bring benefits to the brand in both the long and the short term. They do this by making brands more distinctive and attractive to consumers in the moments that matter. But, how do you know whether your communication is great or average?
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Who is stepping up in the 'retirement revolution'?
New Ipsos research suggests that big business is beginning to do its bit to help their employees make good decisions at retirement. Does this mean the retirement savings industry itself needs to do more, asks Georgina Clarke.