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What do you Consume for Breakfast?
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
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Live Test - optimising digital campaigns
Optimise your digital campaign prior to launch.
Live Test is a research solution that leverages ad replacement technology to evaluate digital creative and channel effectiveness before or at launch in an experimental environment. Providing you with the insight to make the right decisions for your digital campaign. -
King's College London and Ipsos form research partnership
King's College London and Ipsos have formed a partnership to bring together researchers from both institutions to develop new opportunities and enhance the excellence and impact of the work that both do.
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Minimum pricing and underage drinkers
Carolyn Black of Ipsos Scotland explores the potential impact of alcohol minimum pricing on underage drinkers.
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Our poll in Scotland for The Times: Clarification
Following a recent report of an Ipsos poll in the media, we have released the following statement of clarification.
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Ipsos InnoQuest Asks "What's Your Archetype IQ?"
To help marketers better gauge the success potential of their latest innovations, Ipsos InnoQuest has developed a new Archetype IQ System for classifying consumer packaged goods innovations into 12 Archetype profiles.
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Serious challenges ahead for a party losing its optimism
Sir Robert Worcester and Mark Diffley analyse the results of our latest Scottish Public Opinion Monitor for The Times
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Views on the use of animals in scientific research
This report presents the findings of a 2012 survey on awareness of, and public attitudes towards, the use of animals in scientific research.
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Lend me your equity
Wonga has to show how its sponsorship of Newcastle United will benefit both the football club and the region, writes Jamie Robertson, director, Ipsos ASI in Brand Republic.
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Are we gambling with the truth?
John Carroll talks about big data and what to expect from this year's Media Research Group conference in Monte Carlo.