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Ipsos Research Highlights - July 2016
Ipsos's research highlights for July 2016 includes a challenge for our new Prime Minister, consumer confidence has fallen to its lowest point and young people's housing hopes have been dashed.
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Eleanor Thornton-Firkin, Head of Content and Creative Development, Ipsos Connect presents at the Future of Creativity
Speaking at our Future of Creativity event, Eleanor Thornton-Firkin discusses platform optimisation to get your advertising through the door. Listen to her top tips for the uninvited party guest.
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4 ways the anti-immigration vote won the referendum for Brexit
Total control on immigration mattered more to voters than the single market, writes Aalia Khan in the New Statesman.
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Cracking Social: Harnessing the Contagious Creativity of Influencers
As people are spending ever more time on social media, the challenge for brands is making an impact in this space. Brands can learn a lot from influencers who truly understand their audiences and harness their creativity to connect in a meaningful way.
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Britain remains split as 9 in ten say they would not change their referendum vote
A post-referendum poll carried out by Ipsos for BBC Newsnight reveals that leave voters and remain voters still hold very opposing views towards the EU referendum result, while very few on either side say they would change their vote if a second referendum were to be held.
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Newsbrands need to harness VR to keep pace with digital life
News organisations shouldn't wait for YouTube to take over the Virtual Reality space, writes Neil Stevenson, Research Manager, Ipsos Connect in Mediatel.
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Boiling the Frog
Andrew Green, Global Head of Audience Solutions at Ipsos Connect, blogs on the inexorable rise of Ad blocking.
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Statement from Ipsos on the EU referendum result
A statement by Ipsos on our polling and the EU Referendum result.
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Polling history: 40 years of British views on 'in or out' of Europe
Roger Mortimore writes in The Conversation on the wane and wax of Euroscepticism in Britain.
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Ipsos Research Highlights - June 2016
Ipsos's research highlights for June 2016 includes latest EU Referendum polls, the Queen's enduring popularity at 90 and how we Britons love our front gardens!