Ipsos Research Highlights - June 2016
June finally sees the EU referendum. I’m delighted the campaigning is nearly over. The polls are technically too close to call, but many in the Westminster bubble – and indeed in Britain as a whole - still expect the status quo to prevail this week. The public are split down the middle, but 47% expect Britain to vote to remain in the EU, and 38% to vote leave. We’ll know soon enough.
Whatever happens on Thursday, there will be plenty of political action afterwards as both parties deal with the ramifications. One thing is almost certain, Leave or Remain, the next Prime minister will be pro Brexit.
There’s lots more on the European Referendum in this month’s issue – including an interesting use of Daniel Kahneman’s System 1 v System 2 responses to look at which arguments are working.
Elsewhere we look at the Queen’s enduring popularity as she turns 90. We delve into immigration, which is seen as a national but not a personal problem, and as helping the economy but bad for the NHS apparently.
Elsewhere we look at front gardens (yes the British love them) and organ donation (your wishes, not those of your relatives matter) – and more!
Finally - if you are interested in how brands can be creative in their communications, come to our next event on 29th June (invite inside) with Mars and more, where we will look at how to use creativity to get your message across – and incidentally why some of our speakers have millions of followers on social media compared to my own 29,000.
If you haven’t yet done it, and are eligible – please vote!
All the best Ben PageChief Executive, [email protected] Ben Page Chief Executive Ipsos
