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Sustainability and Advertising: Friends or foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
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The Digital Harms Bill: Few doubt the need, many doubt the delivery
It has been recently announced that the Digital Harms Bill (that has been inching closer to its third reading in the House of Commons for months), has been put on hold. For the Government, this bill has been trumpeted as a 'milestone in the fight for a new digital age'.
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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
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Ipsos Research Highlights - July 2022
In our latest Ipsos Research Highlights we explore public opinion on the next Conservative leader, the cost-of-living crisis and concern about the NHS.
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Importance of Digital Terrestrial Television and Broadcast Radio
Arqiva partnered with Ipsos, to better understand the impact of broadcast television and radio. Data shows 90% want to see continued support for Freeview and broadcast radio.
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Fake news and misinformation: The divorce of tech and social media
As the volume of misinformation and fake news continues to rise, trust in media and social media companies is as crucial as it has ever been. Drawing on recent global research on the levels of trustworthiness of both the media and social media sectors, and what attributes are driving opinions - we help these sectors think about what they can do about it.
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Volvo Sustainability Campaigns: Making Magnificent Advertising, Not Wallpaper
Effective sustainability communication that inspires without losing sight of the brand.
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12 points to….? What Britons think about the UK’s Eurovision chances
Half of Britons think it is likely the UK will get no points in the 66th Eurovision Song Contest Final this weekend despite promising odds at the bookies.
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Public opinion on the COVID-19 coronavirus pandemic
In an uncertain world, reliable data matters. Ipsos experts share the latest research and analysis related to the COVID-19 coronavirus pandemic.
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Global Trustworthiness in the Oil and Gas Sector
The share of the public who feel that oil and gas companies are trustworthy has improved +3 points since 2018. Ipsos data suggests there has been a “business bounce” on trust: since the COVID-19 pandemic…